Who Are We?
Discover who the people behind Inner Voice are and what drives us
Inner Voice — that's us — Emil Totev and Yana Chuchuranova, a small but dedicated team that loves discovering new places and making people smile while they play.
We combine our skills and knowledge in design and tourism to create a new generation of urban adventures together. Riddles are our passion, and our own digital system gives us the freedom to express that passion in unexpected ways.
Our mission
Our mission is to share adventures by creating exciting urban quest games that turn any place into a stage for fun and players into explorers. We believe in the power of curiosity and discovery, and that every place has a story waiting to be told.
We strive to create games that entertain, inspire, and educate. Our players develop teamwork, communication, and creative thinking skills, navigate the urban environment, explore new places, and learn interesting facts.
Our goal is to make urban adventures accessible and familiar to everyone – groups of friends, families with children, tourists, and businesses looking for an unusual way to bond and have fun together. We present urban quest games to schools and universities and at various forums because we believe they are a great way for people to connect with each other, discover new perspectives, and break out of their routine.
We are creating a community of adventurers, partners, and like-minded people – people who share our passion for riddles, good communication, and discovery. Our goal is to keep this community alive, inspired, and always ready for the next challenge.
Our history (longer version)
The idea to make urban quest games came from Emo's experience working in escape rooms and his interest in riddles. That is why in 2020 he was part of RECON - Reality Escape Convention - an online event bringing together enthusiasts and professionals from the escape industry in one place. Thanks to one of the talks at the time, Emo was reminded of the games he had played and helped plan as a student. Escape room owners around the world were already starting to create adventures with puzzles and riddles, but outdoors.
So, in 2020, for the first time, with a group of friends we created a game for a close friend of ours, which took place in an urban environment. Despite the specific locations and inside jokes we had included, we wanted a lot of people to test whether everything in the game system that Emo had created worked. It turned out that people really liked this type of adventure and started asking "when will there be more games like this," which planted the seed for the idea to try making something of our own.
In 2021, our gaming system made its debut in front of numerous teams. Together with TimeScape, we implemented a project for a popular Bulgarian content creator – 7 urban quest games in 6 cities across the country. This was a great challenge, because with each game, new functionalities emerged and the system had to quickly be adapted.
Inner Voice (Вътрешен глас) really started in 2022, when we completely immersed ourselves in the magic of urban adventures. That's when the team behind Inner Voice launched our own brand with the idea of creating missions for tourists. This is how our first game, Roman Plovdiv, was born, which to this day remains one of our favorites. Roman Plovdiv was (and still is) a game that allows people who are not so knowledgeable about the history of Plovdiv to learn about it in an interesting way by solving riddles.
About a month after the official launch of the website and our first game, we made Plovdiv Awake (Буден Пловдив) – our first competitive game, whose pilot edition was attended by over 70 people. It turned out that in Plovdiv (and beyond), there is a thirst for such adventures, and not only among our friends. And since then... we haven't stopped presenting urban quest games as a great way to have fun, bring people together, explore unexpected places in the city, and achieve a variety of goals for the teams playing.
Over the past few years, we:
- participated in numerous festivals (and even planned several)
- participated in events of various types – competitive games, games in partnership with major festivals, events, municipalities, institutions, and media, as well as fully customized games for team building and personal occasions
- created over 50 games and more than 2,500 players went through our riddles (as of October 2025)
- produced several new formats (including a web show on YouTube)
- traveled many kilometers (for field research and running games)
- gave out many awards (and received several, including first place in the Best Youth Startup of Bulgaria for 2025 competition in the Business Stars category)
- presented urban quest games to schools, universities, and other forums
- had endless hours of coding, writing texts, and coming up with riddles
- became part of an incredible community of people and partners with whom we proudly work and support
- had countless ideas, both realized and unrealized
And what lies ahead – only time and our imagination will tell!